Han Chiang University College of Communication (HCUC) students and staff pulled-off great popular culture or pop culture-themed looks in this year’s student award ceremony, Dato’ Boey Eam Seng Golden Achievement Awards 2018, at Lim Lean Teng Hall, on Saturday.
Incorporating masquerade, which is also taken from popular culture as this year’s theme, the annual student award ceremony was not only honoured winners of the various awards, but also featured many performances that were inspired by the evolution of popular culture through the past few decades.
HCUC Chief Executive and Vice Chancellor Dr Beh Kok Hooi said this kind of event would normally see how creative ideas come alive and the way members of HCUC community work together despite their individual differences.
“HCUC is defined by teamwork and leadership, where we work together for the common good, and lead by putting the needs of others first.
“In fact, we can find these values present in items of popular culture, where leaders or heroes and heroines in movies that have a hold on our imagination do not work alone but rather, in a team,” Dr Beh said adding that the event, which was formerly known as Golden Achievement Awards (GAA) has been renamed the Dato’ Boey Eam Seng Golden Achievement Awards in honour of a man who has been committed in his generosity of being an ardent supporter and sponsor.
Dr Beh also applauded the organising committee for choosing a significant theme this year, the popular culture phenomenon, which he believes has impacted everyone’s life in today’s world.
“We pepper our daily conversations with references to popular culture, sometimes, without even realising the meaningful lessons that we can draw from what we watch or listen to, for instance, the popularity of catchy songs like Havana, a song recorded by Cuban-American Camilla Cabello, or Perfect, sung by heartthrob Ed Sheeran, not only makes us bob our heads to their tunes but also brings to mind the intensity of youthful energy.
“This collective consciousness can be a way of reinforcing the moments of joy and heartbreak you’ve experienced as a community,” he said.
Meanwhile, student committee chairperson Teh Kang Ze, 19, said popular culture exists everywhere and has become a crucial element in shaping people’s perspective and lifestyle.
“Although we may not be born in the same generation, I believe many of us know popular figures like Michael Jackson, famous heroic characters the Power Rangers and a chart-topping K-pop song, Gangnam Style, because these are the examples of popular culture that connect us all,” he said adding that the student committee has been working hard for the past few months under the supervision of the lecturers in putting up a great event.
Dato’ Boey Eam Seng Golden Achievement Awards 2018, which is to recognise the works of HCUC’s final year graduates and outstanding alumni, featured 20 awards, such as The Best Fiction Production, The Best Non-Fiction Production, The Young Filmmaker, Best Feature, Most Promising Journalist, Best PR Campaign, Best Media Planner, Best Outstanding Alumni, Young Potential Entrepreneur Award, Most Promising Young Writer, Most Promising Young Scholar, Best Multimedia Communication Design Project and Best Multimedia Interactive Media Design.
All works were judged by lecturers and industry professionals such as the founder for Tsubaki Studio and CUTOUT Magazine Jay Lim, Star Publications senior journalist Tan Sin Chow, Ivory Properties corporate communications manager Winnie Yeoh and Universiti Sains Malaysia (USM) senior lecturers Dr Mahyuddin Ahmad and Dr Adrian Lee, who is also the chairperson of Postgraduate Studies in USM’s School of Communication.
Dato’ Boey Eam Seng Golden Achievement Awards 2018 was sponsored by Teik Senn, US Pizza, F&N Beverages (Oyoshi), Bamboo Catering, SUB Beauty, Hair Story, Soon Ghee Printing Enterprise, Grand Surf Sdn Bhd (Red Box and Green Box), Hooi Ceramics, Bread History (Savour Bakery), Yup Ghee Food Enterprise, Taji Stuff and Strays Studio.