Han Chiang University College of Communication (HCUC) will be organising its annual student award ceremony, Golden Achievement Awards 2018, on September 29, to recognise the works of its final year graduates and outstanding alumni.
Embracing popular culture or pop culture as this year’s theme, the Golden Achievement Awards 2018, will not only honour winners of the various awards, but also feature many performances that are inspired by the evolution of popular culture through the past few decades. It is organised by a committee comprising 33 students under the supervision of the lecturers.
Student committee chairperson Teh Kang Ze, 19, said popular culture has been selected as the theme, as this element has become crucial in shaping our everyday lives, especially among the younger people.
“There are many aspects that comprise popular culture, such as entertainment, sports, lifestyle and brands, which have been widely accepted and become part of our lives, as well as how we associate with other people.
“In fact, there are many things that we can learn from the existence of popular culture. For example, we can see that the South Korean popular culture has generated economic benefits for the country through its music and beauty products and the culture has been put on the world map by its citizens,” he said adding that the student committee is honoured to be given the opportunity to organise such a big-scale event.
HCUC Vice Chancellor Dr Beh Kok Hooi said the students and staff have been working hard for the past few months to put up an impressive event and commended the team for choosing another significant theme this year.
“Globalisation has made popular culture become significant, and we cannot deny the fact that it has somehow impacted everyone’s life in this world, for example, popular music, movies, smartphones, social media and fashion, which are some of the products that have garnered global attention.
“Juxtaposed, we need to look at the positive contexts of this popular culture phenomenon wherein if we consume it appropriately, it can broaden the range of our knowledge as well as cultural experiences.
“As an educational institution that is always attuned to the trends of the media, we constantly urge our students to wisely identify and analyse a particular trend within a popular culture that can be adopted, especially with the abundance of social media platforms that can give easy access to it with no filters,” Beh said adding that the Golden Achievement Awards 2018 will be held at night after the graduation ceremony during the day.
The Golden Achievement Awards 2018 will feature 20 awards, such as The Best Fiction Production, The Best Non-Fiction Production, The Young Filmmaker, Best Feature, Most Promising Journalist, Best PR Campaign, Best Media Planner, Best Outstanding Alumni, Young Potential Entrepreneur Award, Most Promising Young Writer, Most Promising Young Scholar, Best Multimedia Communication Design Project and Best Multimedia Interactive Media Design.
All works are judged by lecturers and industry professionals such as the founder for Tsubaki Studio and CUTOUT Magazine Jay Lim, senior journalist Tan Sin Chow, Ivory Properties corporate communications manager Winnie Yeoh and Universiti Sains Malaysia broadcasting lecturers Dr Mahyuddin Ahmad and Dr Adrian Lee .
All attendees are encouraged to dress in formal attire.
Golden Achievement Awards 2018 is sponsored by Teik Senn, US Pizza, F&N Beverages (Oyoshi), Bamboo Catering, SUB Beauty, Hair Story, Soon Ghee Printing Enterprise, Grand Surf Sdn Bhd (Red Box and Green Box), Hooi Ceramics, Bread History (Savour Bakery), Yup Ghee Food Enterprise, Taji Stuff and Strays Studio.
To purchase tickets to the event which are priced at RM30, contact Dr Lim at 04-2831088 ext 305 or Dr Teoh (ext 302).